Bill Payne discusses how crucial consistency is for customers, how to transform your organisation to become digitally enabled and how to overcome the challenges of this digital transformation.
When it comes to customer service, businesses need to prepare for the multi-channel demands of next generation consumers or get left behind. That’s the verdict following a survey that discovered just seven per cent of 16 to 24-year-olds will call a business – even in relation to a high value sales query. The research reveals that…
If you suspect your marketing is actually losing you money, Bryony Thomas says you should be assessing your business against the Thirteen Touchpoint Leaks.
After the Brexit vote, Nenad Cetkovic looks ahead to international trade and says the ecommerce opportunity is beckoning.
James Rosewell takes a look at Google’s new mobile friendly test and advises on how to optimise your website in line with the mobile web browsing revolution.
David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.
Marc Schillaci says international ecommerce is growing at an incredible rate and represents a real opportunity for SMEs.
UK DMA releases new infographic and videos discussing how to use social data effectively, and the barriers to doing so.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
Various studies have proven that video content helps you achieve your marketing goals – but don’t cut corners; amateurism will have the reverse effect.