Research into the TV subscriber’s journey has revealed that a business should maintain the human touch when interacting with both prospects and existing customers.
Every opportunity to delight a customer creates far-reaching marketing momentum that extends well beyond a one-off experience and one of the most overlooked opportunities to create a connective experience is when a customer calls.
From May 2018, email marketers in the UK and EU will not be allowed to market to any data that has not given explicit consent. The industry must take notice and start building high-value, opt-in data immediately.
The Internet of Things has moved well past the status of a buzzword and developed into an idea that is changing the way consumers experience their daily lives – although some might not even realise it. So it’s no surprise that many huge brands are embracing IoT into their central business offering.
With the vast number of mobile devices in Scandinavia, alongside the huge appetite for online shopping, the Nordic region presents massive opportunities for internet marketers who are prepared to go the extra mile when creating digital marketing campaigns.
Here’s a company that . . . er . . . splashed out in the midst of a major recession to bring a new way of advertising to a particularly captive male audience. It’s a fresh look at targeting . . .
Companies working within TV and film industries often have very large budgets to play with, but the fundamental approach they take can be adapted to work for any company that can leverage hero formula to create engaging, high-impact content.
It’s the dawning of exciting and ‘immersive’ new ways to engage the consumer and, to show how to add virtual reality (VR) to the marketing toolkit, this conference shared ideas and examples – and frightened the wits out of a visiting baby boomer.
Organic traffic from search engines can send huge amounts of visitors to your website, and it is all totally measurable, but what’s confusing is that there are a plethora of metrics available to you – here’s a few, explained.
Toys R Us needed a solution that would enable both campaign creation and automation, while delivering deep insight into its customers around the world. Here’s what the retailer did.