Take advantage of Google’s potential and make use of this essential acquisition tool – Google Adwords – to gain traffic and increase your presence in the American giant’s paid search results, advises Marc Schillaci, in order to benefit from the immediate results it brings.
James Rosewell takes a look at Google’s new mobile friendly test and advises on how to optimise your website in line with the mobile web browsing revolution.
Many blame the rise in ad-blocking on complacency within our industry – a disregard for the consumers we’re all trying to target.
After the recent World Counterfeiting Day, Charlie Abrahams has tips to help brands tackle the issue of online counterfeiters.
Every year, we are treated to Mary Meeker’s internet trends presentation and June 1, 2016, was no different. As always, it’s packed with great information for global marketers everywhere (even if the general consensus is that it’s the world’s worst designed presentation).
A new trend report from JWT’s futurism and innovation unit, The Innovation Group, has been researching consumer behaviour and its findings urge business and marketers to explore Unreality, the intangible aspects of our lives that defy big data and the ultratransparency of the web.
We live in an age of hyper-reality and transparency overload, when our private Google searches are indexed by algorithms and smartphones offer a window onto the intimate lives of millions of strangers. But what happens when we tire of all this unfiltered faux-reality? Enter Unreality . . .
Lucie Greene (pictured), worldwide director of the Innovation Group, explained: “Consumers are adrift in a sea of user-generated content that purports to offer access to the ‘real’ world. But they are increasingly aware that much of this is highly mediated and misleading.
“Unreality is the clear reaction to this: surreal visuals, unicorns, alternate universes and all.”
When hyperbole is stratospheric, where is there that’s beyond awesome? Another world, but one that doesn’t actually exist. Download the free 34-page report here.
Simon Whitehouse focuses on how companies can deploy brand protection in the wide digital landscape.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
The science behind successful retail design has been explored by a consumer psychologist, who has published an in-depth report into how emotional engagement influences consumer behaviour. Kate Nightingale’s report – Sensory Retail Design – can be viewed here and examines why certain retail environments are more commercially effective. She discusses the power of vision, sound, smell, haptics and taste and reveals fascinating insights…
There is no excuse now for marketers failing to communicate on a one-to-one basis – but here’s some how-to advice on leveraging data insights to make your communications dynamic.