Research gauges industry views on the changing trademark landscape. Legal professionals and brand owners have put forward their views on the biggest issues facing the trademark industry and brand protection, with more than a third (34%) saying they would be open to new technology in their day-to-day work. Research carried out by Thomson CompuMark at an industry…
When it comes to customer service, businesses need to prepare for the multi-channel demands of next generation consumers or get left behind. That’s the verdict following a survey that discovered just seven per cent of 16 to 24-year-olds will call a business – even in relation to a high value sales query. The research reveals that…
If you suspect your marketing is actually losing you money, Bryony Thomas says you should be assessing your business against the Thirteen Touchpoint Leaks.
After the Brexit vote, Nenad Cetkovic looks ahead to international trade and says the ecommerce opportunity is beckoning.
Alastair Graham discusses the growing importance for brand protection of online age-verification technology for businesses.
In what will also make interesting reading for those following the row over the new transatlantic Privacy Shield pact, most people would rather rather have companies in fellow EU countries handle their data, than non-EU regions.
Some 42% of UK workers would trust EU countries to host their data, compared to 22% of those outside the EU.
Of all the EU countries that were asked in the survey (UK, Germany, France), Germany scored the highest (26%), followed by France (21%) and the UK (20%). The Spanish, on just 6%, were bottom of the pile, suggesting that, while Spain might be a popular holiday destination, few are willing to entrust the country with their personal information.
The Germans have one of the toughest data protection regimes in the world, and at one time its MEPs were demanding that the EU General Data Protection Regulation (GDPR) should go further. It also outlawed cold telemarketing back in 2010, meaning consumers have to opt in to receive calls.
The results are a part of a larger report released by Blue Coat Systems, into who do Europeans trust with their data on Dropbox, Gmail and the like.
Robert Arandjelovic (pictured), director of product marketing EMEA at Blue Coat Systems, said: “The EU regulatory landscape is set to radically change with the introduction of the GDPR legislation and this research highlights the level of distrust in countries outside the EU.
“Respondents prefer to keep their data within the EU, supporting new European data protection legislation. More concerning is the fact that almost half of respondents would trust any country to store their data, indicating too many employees simply don’t pay enough attention to where their work data is held.”
David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.
Marc Schillaci says international ecommerce is growing at an incredible rate and represents a real opportunity for SMEs.
Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.
New research just published by Ipsos reveals that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who make up the most affluent group in Europe (the top 13 per cent of income earners) more than 13.6 million currently reside abroad, or have…