Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
When it comes to customer service, businesses need to prepare for the multi-channel demands of next generation consumers or get left behind. That’s the verdict following a survey that discovered just seven per cent of 16 to 24-year-olds will call a business – even in relation to a high value sales query. The research reveals that…
If you suspect your marketing is actually losing you money, Bryony Thomas says you should be assessing your business against the Thirteen Touchpoint Leaks.
After the Brexit vote, Nenad Cetkovic looks ahead to international trade and says the ecommerce opportunity is beckoning.
Alastair Graham discusses the growing importance for brand protection of online age-verification technology for businesses.
James Rosewell takes a look at Google’s new mobile friendly test and advises on how to optimise your website in line with the mobile web browsing revolution.
The UK DMA has explored how consumers want to engage with the brands they love, now and in the future.
David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.
Many blame the rise in ad-blocking on complacency within our industry – a disregard for the consumers we’re all trying to target.
Marc Schillaci says international ecommerce is growing at an incredible rate and represents a real opportunity for SMEs.
Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.