Month: December 2017

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Artificial Intelligence Data Innovation Global Insight

The predictive marketer: winning the battle for the ‘single customer view’

data technology, predictive marketer

With brand loyalty and customer attention more scarce than ever, Joel Christie reassures marketers scrambling to gain a competitive advantage, saying accuracy, insights and near-infinite numbers of new consumers are all within reach. If you are struggling to interpret reams of data to achieve personalisation, there’s a key to creating the single customer view – AI and the predictive marketer.

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Native advertising 2020 – 5 global futures for a format on the rise

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Global spending on native ads is predicted to hit $85.5bn a year within the next two years; it’s a format that is deemed to offer a more appealing and engaging user experience and is thus rapidly growing in popularity among marketers and brands – likely to overtake banner ads as the field leader in display advertising. Here’s a glimpse into tomorrow’s digital ad world and what the more creative, relevant and editorially compelling native advertising 2020 could add up to.

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