Tag: legal and compliance

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Americas Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK USA

As GDPR implementation deadline looms, third of marketers in Europe and the US still don’t understand it

GDPR implementation , charities opt-out service

Research reveals that many marketers across Europe and the US still haven’t figured out the changes they need to make for their businesses to become compliant with the incoming GDPR, or the impact that new data protection law will actually have on businesses. The level of understanding of the implications is a concern, says David Fowler, but there is still time to take action successfully as the countdown to GDPR implementation begins.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR – new data protection regulation is coming . . . are you sure you’re ready?

GDPR – new data protection regulation

Is your data management strategy set up correctly, completely and in place ready for compliance with the incoming GDPR – new data protection regulation – in May? Ivanka Menken has a checklist of processes that businesses and organisations should go through in order to ensure the customer data they hold complies fully . . . and what to do now if it doesn’t.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

Into the future alongside GDPR – opportunities as well as challenges for online marketers

gdpr – opportunities

Jon Martin takes a look at the potential good, the bad and the ugly when it comes to GDPR and how marketers can think positive and make the most of GDPR opportunities, rather than take a negative and gloomy stance over the incoming regulation.

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Americas Best practice Europe Germany Global Legal & Compliance Strategy and Management USA

Data security v technology: is another legal bombshell about to hit marketers?

data security v technology

It’s a quandary currently causing anguish for American law-makers: Should the US government (aiming to track and rout terrorists and fraudsters) have the power to search email data that’s stored on a server in another country? Or would this open the floodgates for international ‘snooping’ and thus be a potential violation of personal data privacy? How seriously would global business be affected if data no longer feels secure and protected across borders? Robert Howells investigates the facts, weighs up the pros and cons and worries about the future . . .

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Data Protection Europe GDPR Global Insight Legal & Compliance Strategy and Management UK

New privacy rules OK – how GDPR will affect data use in retail, automotive and financial services

privacy rules OK

The forthcoming GDPR is designed to help protect consumer data, not to hamper businesses and hog-tie them with red tape. Those businesses that adapt to the changing rules – that turn big data into smart data – will survive and thrive, says Julie Neilson, explaining how marketers in the retail, automotive and financial services sectors are surmounting the obstacles and reaping the opportunities . . . showing that it can be a case of new privacy rules OK!

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & email: will the new regulation be the death of email marketing?

email marketing, GDPR & email

The incoming GDPR means the acquisition and use of personal data must be transparent and explicit. But how will that affect email marketing and what should email marketers do to stay within the law? Darine Fayed explains how the new data regulation will work and why GDPR & email will, actually, result in better quality communications going forward.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

The Golden Quarter & GDPR – opportunities for marketers

golden quarter & GDPR

The Black Friday/Cyber Monday period is the starting pistol that signals that start of ‘the golden quarter’, when most retailers lock in their profits for the year. It’s also a time when having a good customer database – along with reaching the right consumer with the right offer at the right time – is critically lucrative for brands. However, the looming prospect of GDPR is set to make the gathering and use of customer data more complex. So what should marketers be doing now to ensure their golden quarter & GDPR plans go platinum in 2018?

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Americas Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK USA

As mist around GDPR lifts – 5 steps to help you keep calm and carry on

GDPR compliance, mist around GDPR lifts

It seems to Robert Howells that marketers are beginning to see clearer skies ahead as the mist around GDPR lifts, panic subsides and the May 2018 deadline approaches. But, in case you are still wary and unsure of how to finalise getting your data shipshape and in good order before the new regulation comes into force, here are some guidelines to help you.

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Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

The top five GDPR myths . . . answered

gdpr myths

The General Data Protection Regulation coming into force next May will create new rules to keep data safe. But it is causing concern for companies aiming to ensure the data they hold stays within that new law. Panic has spread rumours and now there are many GDPR myths circulating. Sam Reed explores five of the biggest myths around GDPR and discusses its impact.

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

B2B GDPR – a common sense view and workable expertise, at last

B2B GDPR

There aren’t many marketers who don’t already know that, next May, the GDPR (General Data Protection Regulation) is changing. It has caused sleepless nights for many and will lead to fines if not adhered to correctly once the regulation has been enforced. Many offer words of wisdom on the subject of B2B GDPR and how to get it right, but here, a voice of reason rings out, so wake up and read the expertise.

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