Every 5 seconds, the sound of thunder travels one mile. Every 5 seconds, the average person blinks. Every 5 seconds, 17 million emails are sent and 205,000 Facebook posts are posted. It‘s a busy planet – so how do marketers cut-through to make an impact? Find out here . . .
Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?
There’s no point screaming or crying or slamming around. Take a deep breath and think carefully about your online review strategy and using customer feedback as useful information – potentially turning any negatives into positives.
Does the arrival of a new regulation from the UK’s watchdog Ofcom today mean the end for predictive dialling and answer machine detection, currently used extensively for outbound calling? It all depends how responsible your strategy is, says Danny Singer.
Live-streaming, podcasting . . . is your business getting full potential out of its marketing strategy and leveraging the latest technology? Should you be examining influencer marketing – or returning to print as a way of standing out from the crowd? Here’s some trends to watch out for.
Entrepreneur Ian Hughes says businesses use many words when they talk about innovation and inspiring a successful culture of change within an organisation – agility, process, control, context. But the nub is all about finding a balance.
Despite timely advice, recent research shows that 32% of UK organisations are as yet unprepared for next year’s changes to data protection regulations (GDPR). But will this potentially costly failure to prepare be further compounded by a complementary and co-inciding law change – the EU ePrivacy law? The implications for the data driven marketing industry are far-reaching, in terms of how businesses can approach customers, collect and process data.
Shape up or ship out: that’s the warning for those who fail to prepare for the imminent data protection rule. The European Commission’s plan for the first overhaul in data protection legislation in more than 20 years is unrelenting – and fast approaching. Are you ready?
Research shows marketers are still struggling with data analysis. Anthony Botibol questions whether this is an issue of marketers’ skills, or simply the lack of the right tools.