As the UK’s mortality rate increases by six per cent, for the first time the brand damage caused by sending direct mail to people who have passed away has been calculated.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
The science behind successful retail design has been explored by a consumer psychologist, who has published an in-depth report into how emotional engagement influences consumer behaviour. Kate Nightingale’s report – Sensory Retail Design – can be viewed here and examines why certain retail environments are more commercially effective. She discusses the power of vision, sound, smell, haptics and taste and reveals fascinating insights…
There is no excuse now for marketers failing to communicate on a one-to-one basis – but here’s some how-to advice on leveraging data insights to make your communications dynamic.
A new spring event – MINT Global – drew international B2B marketers to Amsterdam yesterday, for a top-level conference and valuable networking opportunities – plus a brewery tour and a canal cruise! Organised by MINT (Marketing Innovation Networking) Global, it was focused on conquering B2B marketing in the digital world we live in – where being customer-centric, data-driven and tech-savvy is…
Female marketers are the most likely to freelance, start a business, or work in another field during a career break, recruitment specialist Robert Walters has revealed. Thirty per cent of women in marketing who have taken a career break started a business during their time away from the workforce, compared to 21% of women in other professions; 33% worked…
Various studies have proven that video content helps you achieve your marketing goals – but don’t cut corners; amateurism will have the reverse effect.
Working alongside the MyWaitrose programme, Ecrebo’s marketing platform will allow Waitrose to send targeted offers and messages to its customers, based on the products they have bought.
The offers will be handed to customers instantly at the till via coupons printed alongside their receipts.
Waitrose said the technology will complement and extend the channels through which it talks to customers, including its loyalty scheme.
As well as providing shoppers with money-off rewards tailored to their shopping habits, Ecrebo’s platform will give consumers offers within new and relevant product categories and provide them with recipe suggestions.
The partnership, which will form part of Waitrose’s CRM programme, follows a successful trial during 2015.
Waitrose customer loyalty manager Sam Winterson said: “Rolling out Ecrebo goes down as one of our smoothest IT implementations to date. We’ve been particularly impressed with the instant flexibility of the software which allows us to deploy or change promotions in a matter of minutes.”
Data hygiene has experienced a significant spike in interest and take-up over the first quarter of 2016 according to sales figures and incoming leads from UK-based data quality and hygiene specialist, W8 Data. The organisation – to mark its tenth anniversary – compiled a quarterly hygiene tracker for the past decade and the last three months…
Almost a half a million female and ethnic minority jobseekers in the finance and IT sectors in the UK will not be considered for roles purely because of the name on their CV, reports headhunting platform Nottx.com The platform – which launched this year in the UK and US – says that even though employment in finance and…