Augmented reality, virtual reality, gamification – the modern ad world is reaching beyond the limits of reality. What should digital marketers be looking for to spark exciting ideas? And can you really make a success of marketing in a lavatory?
The Internet of Things has moved well past the status of a buzzword and developed into an idea that is changing the way consumers experience their daily lives – although some might not even realise it. So it’s no surprise that many huge brands are embracing IoT into their central business offering.
It’s the dawning of exciting and ‘immersive’ new ways to engage the consumer and, to show how to add virtual reality (VR) to the marketing toolkit, this conference shared ideas and examples – and frightened the wits out of a visiting baby boomer.
A study by Juniper Research has found that machine learning is likely to lead to an era of ‘fully personalised’ ad delivery.
Big data, artificial intelligence analytics and connectivity are driving Fintech revenue, report reveals.
Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.
Various studies have proven that video content helps you achieve your marketing goals – but don’t cut corners; amateurism will have the reverse effect.
As changing consumer behaviour, channel proliferation and technological advancement all converge, corporate infrastructure must be re-engineered if brands are to thrive in the digital age, argues Matt Holt.
Online video is rapidly expanding to become the future of content marketing, due to its ability to quickly inform an audience while keeping up engagement through entertaining content.
A couple of years ago, gamification was the latest craze, everyone was talking about it, but no-one was quite sure how it worked or whether it would become a worthwhile strategy for marketing with measurable ROI. Now, you can add an element of fun into your campaign, says James Burr.