Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
Many people claim that email marketing is dead – though what these naysayers fail to recognise is that, in fact, the nature of email marketing has changed.
Following the launch this summer of Eircodes, the Republic of Ireland’s new postal addressing system, an enhanced Eircode dataset has been released by the allmapdata team at Mapmechanics, including map co-ordinates for all addresses plus free boundary data for principal post towns. Mapmechanics is a specialist in UK and worldwide mapping, business and demographic data,…
Having studied more than three billion emails, from over 125,000 individual email campaigns, Adestra has compiled its 2015 Subject Line Analysis Report showing what works and what doesn’t, together with ideas on how to improve results.
Four-fifths (80%) of organisations recognise the benefits of better alignment between sales and marketing But two-fifths (40%) of companies haven’t even tried to integrate teams, and still have no formal programmes, systems or processes in place to unify functions Companies held back by siloed operations, corporate culture-bias, organisational structures, lack of management support and ineffective…
As the iRights initiative launched this summer – campaigning for the rights of children and young people to be able to easily edit or delete personal information online – new research revealed a growing demand for specialist support.
According to a report from British reputation experts, Igniyte, 40 per cent of their inquiries now come from individuals, rather than corporations. Of those, another 40 per cent wanted help removing incorrect, defamatory or libellous information.
A further 21 per cent were parents or family members of young people concerned about their online reputation or behaviour.
In addition, 16 per cent of all new clients were looking for support with ‘Right to be Forgotten’ applications.
Despite being widely criticised for apparently allowing criminals to hide their past from the public, most requests were from people just wanting to protect their personal information and privacy, with more than a third (34 per cent) the victims, or family of the victims, of a crime.
Commenting on the findings and iRights campaign, Igniyte’s managing partner Simon Wadsworth (pictured left) said: “Concern regarding content online is growing and, with regard to young people, the iRights campaign is very much needed to protect them. Young people’s digital literacy often surpasses their parents’, teachers’ or guardians’, resulting in content online without advice on what should and should not be shared.
“For the iRights campaign to be a success, it needs to be backed by the main search engines and social platforms who tend to house the content that young people post online. Further legislation is required to protect them and practical steps taken to ensure children and adults are educated on how things are published, who can see them and what can be removed.”
Ecommerce and digital marketing expert calls for direct mail to come out of retirement as new technology and market moves make direct mail relevant again The demise of direct mail has been largely exaggerated and still holds a place in today’s digital world, suggests Patrick Tame, CEO of digital marketing recruitment firm, Beringer Tame. Following…
Easyfairs asked its Packaging Innovations and Luxury Packaging London 2015 event (London, Olympia, September 16-17) visitors and exhibitors what their most extraordinary packaging facts were. Here’s what they uncovered: 1. Instantly Recognisable 94% of the world’s population recognises Coca Cola’s packaging 2. Thinning Hair The thinnest part of a drinks can is thinner than a human…
In a world where the possibilities to engage with consumers are only increasing, it is time for marketers to utilise a DMP and effectively invest marketing budget.
Computer manufacturer Lenovo has recently launched a campaign on the web called Pitch To Her, to empower rural girls through technology.
Though this is an India-specific campaign, it has seen a lot of interest from organisations and individuals from across the world – such as UN Women, UN Women Australia, Girls Not Brides, Adrianne Owings, Half the Sky Mvmt and Democracy Watch News.
The campaign is bringing to global attention YUWA, a social development platform for girls based in Jharkhand that imparts training in football, provides free education and creates awareness about social evils.
Hailing from the village of Hutup in Jharkhand, the YUWA girls are from a part of society where six out of ten girls are forced to drop out of school and become child brides. The girls came into the limelight on a national level in 2013 by bagging the bronze medal at the Gasteiz Cup in Spain. In 2014, they were invited to participate in the USA Cup.
This year, the mission taken up by YUWA and Lenovo is to empower the girls with technological knowledge that will propel them towards a smarter world. YUWA India Trust has therefore partnered with Lenovo to launch the national campaign, Pitch to Her, calling the brightest minds in India to enter ideas to ‘hack real world issues’.
As part of the project, the girls are using photography to show the world where they live and what they love. They are using 360-degree cameras to create a Google Maps Street View of their village: The YUWA girls put their village on Google Street View
Hutup does not even feature on the internet, so the first thing the girls are doing is to create a Wikipedia page, describing local facts and famous places, which they then aim to add to a detailed Wiki entry, along with pictures geo-tagged on the map: YUWA Girls Put Hutup on Wikipedia
While the girls were busy being introduced to and tinkering with technology, Lenovo captured their activity, made content articles and shared them for the world to see and invited the social audience to pitch cool ideas to the girls.
By mid-August, the campaign had led to:
This is a strong case of how brands in India and across the globe are moving from baseline to cause or hack marketing and engaging influencers to create real time content. Bhaskar Choudhuri, director, marketing, Lenovo India, said: “We are proud of our association with the YUWA girls. Despite hailing from a small town, they have the required firepower and understand that technology gives them the required platform to achieve their dreams. The primary objective of ‘Pitch to Her’ is to engage young individuals towards empowering the YUWA girls and in a way create an unforgettable, fun experience for these volunteers.”
The campaign ends on September 12.
Dino Forte tells how international brands can benefit from setting up a single customer service centre to increase global sales.