Tag: Snapchat

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Data Driven Channels Global Insight UK

Targeted video content ‘will be the cornerstone of all future marketing’

targeted video content

Today’s new era of video engagement is transforming the competitive marketing world, allowing brands to more accurately target their audience. But this is not a one-size-fits-all industry and marketers must be authentic, relevant and innovative – creating targeted video content that chimes with what their consumers really want to see.

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Best practice Data Driven Channels Mobile UK USA

New mobile measurement approach will help identify perfect users

mobile apps, responsive web design on mobiles

With research showing that 86 per cent of smartphone owners are accessing mobile apps every day, companies that can identify valuable users and their behaviours will give themselves better opportunities to monetise and grow.

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Data Driven Channels Europe Insight

The business of Instagram

Instagram article

Jens Nielsen says marketers should be aware of new social media channels such as Instagram and Snapchat that are now challenging the space that has been dominated by Facebook and Twitter.

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