What does a successful affiliate marketer do to keep ahead of competitors and be top of their league? Phil Coleman from global self-service platform ClickSure says they should be relevant, reachable and unique – and use data analysis as their secret weapon. Here’s why . . . and how:
Why are videos always landscape-shaped? Well, actually, they’re not – not any more, which is great news for mobile marketers. Here’s a case study that proves the growing uptake of the mobile-sized vertical video and a brand that is rewarding entrepreneurial video-makers, encouraging them to take part in a talent hunt prior to the Cannes Film Festival. How talented are you?
An affiliate marketing career can be hugely rewarding, both personally and financially, but it takes application and effort to make it a real success. Phil Coleman shares his expertise.
Go beyond analytics and consumer insights, says Becky Wang. Modern marketing is about creativity and data, about designing services, products and communications that combine to take marketing to an inspirational level.
Various studies have proven that video content helps you achieve your marketing goals – but don’t cut corners; amateurism will have the reverse effect.
Online video is rapidly expanding to become the future of content marketing, due to its ability to quickly inform an audience while keeping up engagement through entertaining content.
Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilise due to the downfall of traditional static marketing, which fails to deliver as technology changes. According to the Content Marketing Institute, nine out of ten B2B marketers are actively utilising content marketing, regardless of their size or industry. Here, Dana Drissel cites four trends that those 91% of marketers will begin implementing within the year.