Category: Content Marketing

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Case Studies Content Marketing Data Driven Channels Europe Global UK

Mind the inspiration gap: one brand’s love affair with user generated content

user generated content customer experience, mobile, mobile ticketing

Brands need to enable consumers to browse the aisles of an e-commerce site the way they would a physical store, to encourage impulse purchasing – so don’t ‘kill the mood’, give them that emotional experience on your website. Here’s why you should leverage user generated content:

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Content Marketing Data Driven Channels Global Insight UK

Driving content performance means working all the angles

content performance marketing digital engagement fashion article

James Brooke explains how simultaneously improving the reach, quality and agility of digital content performance is vital to retail sales performance – something few retailers have got to grips with.

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