Simon Whitehouse gives advice on leveraging the power of networks while avoiding the spoofers, impersonators and grudge-holders.
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Category: Country Focus
Lies, damned lies and statistics; a new study beggars belief by claiming that financial services firms and public sector organisations are the most trusted by consumers when it comes to handling their personal data. Both sectors dominate the UK Information Commissioner’s Office data protection complaints league, with lenders top on 12%, local government second on…
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Tony Kemp shares top tips for companies wanting to make the most of their direct mail opportunities to engage with customers in a busy marketplace.
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Do ‘digital natives’ care about privacy? Whether they do or not, Richard Beaumont says its a deep-seated cultural expectation that businesses should remain well aware of.
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Katharine Hulls (pictured) says the barriers to personalisation – both cultural and technical – are being dismantled one by one. First they said customers didn’t want personalisation. Nonsense – not only do customers want it, they expect it. Then there was no affordable way of storing the depth of granular data required to deliver that personal…
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A disgruntled IT chief working at UK supermarket chain Morrisons has been handed an eight-year prison sentence for exposing the company’s 100,000-strong payroll database – including staff names, addresses and bank details – in revenge for being disciplined. Bradford Crown Court had heard how IT auditor Andrew Skelton had been incensed when bosses accused him…
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44% of men paid £21,000-£30,000 while 43% of women earn less than £20,000 80% of top salaries go to men A new study by digital recruitment agency, The Candidate, has revealed that men are paid on average 9% more than women across a variety of roles in the thriving digital industry. Data generated for the…
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Despite the clear benefits of aligning sales and marketing teams, 40 per cent of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. Four in ten of sales and marketing professionals surveyed across the country say their companies have yet…
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A campaign that offers 97 Swedish people once-in-a-lifetime opportunities that will turn them into brand ambassadors for Estonia, has been designed to celebrate the wide variety of activities that the country has to offer.
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But new research reveals emotional connections are harder to achieve with increasingly cynical consumers in today’s complex, multi-channel media landscape. The Smash Martians (pictured), BT’s ‘you got an ology?’ and Yellow Pages’ ‘J.R. Hartley’ have been voted the UK’s most memorable ‘pre-internet’ ads, in a poll of 2,000 UK consumers that also highlights the challenges…
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