James Brooke explains how simultaneously improving the reach, quality and agility of digital content performance is vital to retail sales performance – something few retailers have got to grips with.
Public perception of direct mail is on the rise. So says a consumer direct mail benchmarking study, which reveals that almost half of consumers (48 per cent) now think direct mail is a good way for a business to connect with them. This has increased by seven per cent since 2014. The UK report carried…
Dominic Trigg takes a view of the future via marketing trends and how marketers can adapt to the consumer’s wide-ranging journey via technological touchpoints.
Andy Wood sheds light on how businesses can best use the data available to them that has been generated from their loyalty schemes.
Shocking new research has revealed that data theft such as deceased identity fraud is now considered one of the easiest ways for criminals in the UK to generate cash. It is second only to stealing a wallet or handbag. The research – carried out by data specialists, Wilmington Millennium, last month – asked ex-offenders to rank…
Phil Lightfoot says consumers tend to stick with brands they are used to rather than switching – because this brand loyalty is easier. So how can we change their minds and encourage them to keep up with product development?
David Cole discusses research findings into consumer choice and the opt-in process.
Karen Pritchard tells why keeping track of house-moving charity donors is essential.
Eight in 10 marketing professionals say they have to multi-task more in their working lives than two or three years ago, as social media demands multiply Nearly half of marketing workers have developed strategies to cope with technological distractions and retain their focus – more than any other job sector Marketing industry loses 44 million…
Study shows timely discounts or free shipping can dramatically reduce shopping cart abandonment among online shoppers. Four out of ten online shoppers in the UK abandon their shopping carts 50% of the time or more before they complete a purchase. This represents hundreds of billions in merchandise and a significant loss of potential revenue for…