Author: Jon Clarke

Jon is Founder & CPO of martech company Cyance and is an expert on intent data and targeting at all stages of the sales funnel.

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Re-thinking B2B sales strategies in a post-cookie world

intent data

With cookies on the brink of extinction, how else can B2B marketers make sense of customer behaviours? The answer may lie in “intent data”. Jon Clarke, Founder & CPO at Cyance examines the end of cookies and the rise of a new “intent-driven ecosystem”.

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