The Global Marketing Alliance

Month: May 2017

Is Facebook the right platform for betting websites?

Post author By Sally Hooton
Post date 3rd May 2017

Research reveals the relationship between the web presence of the booming gambling industry and its social media presence. It seems betting websites have found that, for their brands, Facebook is not engagement-worthy: gamblers aren’t sharing their hobby on social media.

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Tags Affiliate, Facebook, freebets, PTAT, Redbull, SEO

Data Driven Channels Global Insight

5 emerging tech trends for the global marketer

Post author By Sally Hooton
Post date 3rd May 2017

Imagine making advertising appear magical to viewers. Imagine being able to hyper-scale ads – make them the size of skyscrapers. Important digital out-of-home technologies are developing; emerging tech trends marketers should be watching closely.

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Tags AI, Artificial Intelligence, automated marketing, Internet of Things, IoT, machine learning