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Case Studies Data Driven Channels Europe UK

Search engine’s out-of-home campaign rolls out UK tram wrap

Travel search engine KAYAK.co.uk has deployed the first ever UK commercial tram wrap on Manchester’s Metrolink, with the European Out Of Home (OOH) ad business Exterion Media. Planned and booked by Blue 449 and Kinetic, the campaign is running across Greater Manchester’s Metrolink network this month and into February, reaching key stops throughout the city centre and…

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Big Data Data Innovation Europe Insight UK

Big Data: the real achievement of the modern loyalty scheme

Andy Wood sheds light on how businesses can best use the data available to them that has been generated from their loyalty schemes.

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