Tag: Google

Categories
Data Driven Channels Insight USA

Digital media impact on US elections – the after-shock

digital media article USA

In 2016, the Donald Trump US Presidential Election campaign machinery effectively utilised massive free media exposure on cable news channels, tweeting, re-tweeting and social media ads to change the dynamic of campaign ad spending; for the first time in history, spending on US elections decreased.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Insight Mobile

Apps international – the savvy marketer’s guide to the global mobile experience

apps international article, international drtv campaigns article

It is forecast that 5.4 billion people will have mobile phones worldwide by 2020, so brands need to understand what applications users in different regions are most likely to be using and how to provide a high-quality user experience.

This content is for Free membership members only.
Register
Already a member? Log in here
Categories
Data Driven Channels Global Insight

Crucial metrics to add to your SEO campaign

web analytics

Organic traffic from search engines can send huge amounts of visitors to your website, and it is all totally measurable, but what’s confusing is that there are a plethora of metrics available to you – here’s a few, explained.

This content is for Free membership members only.
Register
Already a member? Log in here