Waffles may have a place at the breakfast table, but they have no place in your copy. Especially in the first paragraph! Drayton Bird offers childishly simple advice that we adults too often overlook.
Copywriting legend Drayton Bird recalls working with the real-life Don Draper. So, what DID he learn?
Over the next few weeks, we’ll be bridging the gap between data insight and effective action.
Once described by David Ogilvy as knowing “more about direct marketing than anyone in the world”, Drayton shares his exclusive straight-shooting wisdom right here on the GMA.
He reminds us all of what really matters: persuasive copy that gets results.