Adestra asked marketing agency executives about the role email plays and where the industry is heading. The findings reveal agency success with email marketing and strong ROI from email campaigns.
The prominence of digital natives is throwing the customer journey into a state of flux. This latest generation of tech-savvy customers is driving demand for a hyper-personalised experience that is challenging the dynamics of traditional brand engagement. Ben Rund provides top tips on how organisations can start to rethink the customer journey to create personalised, interactive, omni-channel campaigns that boost brand advocacy and customer loyalty.