Randy Wootton is closely watching the US Presidential campaigns and how parties are leveraging the very latest digital techniques: programmatic politics.
A new trend report from JWT’s futurism and innovation unit, The Innovation Group, has been researching consumer behaviour and its findings urge business and marketers to explore Unreality, the intangible aspects of our lives that defy big data and the ultratransparency of the web.
We live in an age of hyper-reality and transparency overload, when our private Google searches are indexed by algorithms and smartphones offer a window onto the intimate lives of millions of strangers. But what happens when we tire of all this unfiltered faux-reality? Enter Unreality . . .
Lucie Greene (pictured), worldwide director of the Innovation Group, explained: “Consumers are adrift in a sea of user-generated content that purports to offer access to the ‘real’ world. But they are increasingly aware that much of this is highly mediated and misleading.
“Unreality is the clear reaction to this: surreal visuals, unicorns, alternate universes and all.”
When hyperbole is stratospheric, where is there that’s beyond awesome? Another world, but one that doesn’t actually exist. Download the free 34-page report here.
Is it time for Build-Your-Own brochures, asks Neil Georgeson. He examines new software that can transform the hefty college prospectus, streamlining it into a document that is simply personalised.
In today’s competitive marketplace, e-commerce companies need to capture a 360-degree picture of their potential consumers and create a single customer view (SCV), says Neil Capel.
The huge amount of data available in this digital age can sometimes be daunting – so, when it comes to developing the ideal customer journey, where do companies start?
Richard Noble says disregard for how valuable data is and how carefully it should be handled, can have disastrous repercussions for brands.