Tag: B2B marketing

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Americas Data Management Global Insight Strategy and Management USA

Mature companies: what data do you need and how do you get it?

mature companies data

Marketing consultant Robert Howells presents the third and final part of his series of articles looking at data strategy and business goals. He has traced businesses from start-up (and discussed data quality being more valuable than quantity), through SMB (examining analytics and scale) and now looks at more established businesses – mature companies’ data and what they should being doing with it as a tactical asset.

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Americas Global Insight Strategy and Management USA

Insight-led ABM: the case for a segmented approach

Insight-led ABM

B2B marketing is changing, with more and more B2B marketers shifting to targeted and personalised approaches – emulating B2C tactics and focusing on solving the buyer’s requirements rather than purely promoting standard products and services. Dave Munn discusses The Three Rs of strategic marketing: Reputation, Relationships and Revenue, drawing details from his topical book which explores insight-led ABM.

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Americas Case Studies Global Strategy and Management

Intricacies of B2B marketing: case study shows how to boost performance

b2b marketing case study

Second-hand industrial equipment sales hold little glamour for marketers, but are big business around the world. This B2B marketing case study is a lesson in how a clear strategy, following six top tips, will help you get the best results from your campaigns.

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