Toys R Us needed a solution that would enable both campaign creation and automation, while delivering deep insight into its customers around the world. Here’s what the retailer did.
It serves no purpose to have a huge database if your targets don’t engage with your message. Make use of innovative technologies that use smart analytics and predict customer behaviour with the help of machine learning algorithms.
New research from Return Path’s 2016 Deliverability Benchmark Report shows similar figures to last year.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.
Many people claim that email marketing is dead – though what these naysayers fail to recognise is that, in fact, the nature of email marketing has changed.
Having studied more than three billion emails, from over 125,000 individual email campaigns, Adestra has compiled its 2015 Subject Line Analysis Report showing what works and what doesn’t, together with ideas on how to improve results.
Jennifer Watkiss says marketers should make the time to make timely and relevant communications. Here, she examines the findings of a ninth annual report, surveying more than 1,000 in-house and agency marketers.
It’s the most important part of the email in terms of grabbing attention and what marketers write in that vital email subject line can affect the whole campaign performance, research shows. No pressure then!