Is it time for Build-Your-Own brochures, asks Neil Georgeson. He examines new software that can transform the hefty college prospectus, streamlining it into a document that is simply personalised.
Dominic Trigg takes a view of the future via marketing trends and how marketers can adapt to the consumer’s wide-ranging journey via technological touchpoints.
Lorna Loney (pictured below) looks at what brand marketers need to do to ensure they are operating in the most effective way possible against a backdrop of tightening industry regulation. Whether you’re a global brand or a large financial institution, if you are conducting any form of marketing or advertising, the ability to standardise your…
After initially being sidelined as the preserve of consumer marketing, social media has since made inroads into B2B. A new report from B2B market research agency, Circle Research, reveals just how far it has come, and where it’s going next. Andrew Dalglish discusses key highlights from the study.
David Cole explains how time spent researching hundreds of permission statements has uncovered The Three Pillars of Consent – the factors which most influence consent-to-contact.
Phil Lightfoot says consumers tend to stick with brands they are used to rather than switching – because this brand loyalty is easier. So how can we change their minds and encourage them to keep up with product development?
If last year’s Black Friday is anything to go by, retail marketers will be worried that their brand marketing initiatives will get lost in the online buying frenzy. Vince Kerrigan (pictured) looks at what they doing to make sure their messages stand out. If the pundits are right, tomorrow’s Black Friday sales event could see…
The phenomenon of Big Data marches on, with the latest estimates showing that spending on technology and services will reach $48.6bn (£32bn) within four years.
That is according to IDC, which says that between 2014 and 2019, the market will grow at a compound annual growth rate (CAGR) of 23.1%, with the big data market comprising three main submarkets: infrastructure; software; and services.
The software segment – which it defines as information management, discovery and analytics and applications software – will be the main growth driver, with a CAGR of 26.2% over the period.
Services – which includes professional services and support services for infrastructure and software – will grow by 22.7% a year, while infrastructure (computing, networking and storage) will see 21.7% growth.
However, despite the predicted boom time, IDC warns that there will be certain barriers for the big data market such as privacy and security concerns as well as challenges relating to the collection of personal data.
IDC programme director, Jessica Goepfert (pictured), said: “The ability to leverage big data and analytics to develop an integrated view of customer activities and business operations will provide competitive differentiation to companies across industries.
“However, in addition to the huge opportunities, big data presents some significant risks and liabilities to organisations. Companies will need to approach these ongoing challenges with awareness, flexibility, adaptability and responsibility.”
Online video is rapidly expanding to become the future of content marketing, due to its ability to quickly inform an audience while keeping up engagement through entertaining content.
David Cole discusses research findings into consumer choice and the opt-in process.