Category: USA

USA

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Best practice UK USA

Adtech industry fraud: can we put an end to it?

The adtech industry is not without its daily challenges, says Tim Sleath (pictured). However, some challenges present themselves as significantly more prominent, complex and influential than others. In particular, adtech industry fraud has remained a constant problem. A report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016; a jump from $6.3bn in 2015….

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Europe Germany In the News Insight UK USA

Job searching: ‘Women and ethnic minorities are ignored by IT sector’

Almost a half a million female and ethnic minority jobseekers in the finance and IT sectors in the UK will not be considered for roles purely because of the name on their CV, reports headhunting platform Nottx.com The platform – which launched this year in the UK and US – says that even though employment in finance and…

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Best practice Europe France Global Legal & Compliance Strategy and Management USA

Strengthening the branding / trade mark relationship

branding

Emma Reeve examines the relationship between the law and a new breed of business rising from the shadows of online, looking at whether more branding conversations need to he held in order to update the current legal system to bring it in line with issues faced by 21st century start-ups.

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Best practice Europe UK USA

Viewability metrics complexity ‘a stumbling block’ for vCPM model

The lack of a coherent viewability standard for internet advertising is the hot topic of debate. The issue is leaving the industry flustered and advertisers more puzzled than ever. Dominic Finney (pictured) takes the lid off the prickly issue of viewability. Internet ad revenue is growing, driven by advertisers looking for new ways to reach…

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Data Strategy Europe Global Insight Strategy and Management UK USA

Charity donors: charities are last to be told when moving house

charity donors

Karen Pritchard tells why keeping track of house-moving charity donors is essential.

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All content Insight UK USA

UK: companies still missing the link between sales and marketing

Four-fifths (80%) of organisations recognise the benefits of better alignment between sales and marketing But two-fifths (40%) of companies haven’t even tried to integrate teams, and still have no formal programmes, systems or processes in place to unify functions Companies held back by siloed operations, corporate culture-bias, organisational structures, lack of management support and ineffective…

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Case Studies Europe Global Strategy and Management UK USA Web Analytics

A centralised hub for online global sales

global sales

Dino Forte tells how international brands can benefit from setting up a single customer service centre to increase global sales.

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Best practice Europe In the News UK USA

The missing link between UK sales and marketing teams

Despite the clear benefits of aligning sales and marketing teams, 40 per cent of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. Four in ten of sales and marketing professionals surveyed across the country say their companies have yet…

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Data Strategy Insight Strategy and Management USA

Data and tech ‘converging across marketing industry’

opt-in

“Building on the robust appetite for investment in the marketing services community, this convergence will drive substantial growth and value for marketers and the broad range of solutions providers that support them.”

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Artificial Intelligence Data Innovation Global Next Practice UK USA

Opportunities in the ‘Age of Artificial Intelligence ’

Phase 3 of the digital evolution

When it comes to marketing, AI will continue to impact the sector in two ways. Firstly, the types of jobs marketers will do and, secondly, the way campaigns are conceived, run and measured.

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