Consumers want a multi-channel experience, fresh research shows. In fact, 79 per cent of consumers polled would shift to another brand if it could offer a better customer experience on all relevant channels.
Brands have become ever more successful at gathering quantities of data about their customer, the problem now is data management – how they leverage their data efficiently and effectively. Are they actually creating that elusive Single Customer View?
Good, clean, quality data is the stuff that keeps businesses running smoothly. An infographic from Experian shows how and why marketers should keep the ‘engine’ in tip-top condition through responsible and careful collection and use of data.
With research showing that 86 per cent of smartphone owners are accessing mobile apps every day, companies that can identify valuable users and their behaviours will give themselves better opportunities to monetise and grow.
Set up your data management strategy – new infographic shows why marketing teams should follow three basic steps in order to get the basics right.
Research into the TV subscriber’s journey has revealed that a business should maintain the human touch when interacting with both prospects and existing customers.
Every opportunity to delight a customer creates far-reaching marketing momentum that extends well beyond a one-off experience and one of the most overlooked opportunities to create a connective experience is when a customer calls.
From May 2018, email marketers in the UK and EU will not be allowed to market to any data that has not given explicit consent. The industry must take notice and start building high-value, opt-in data immediately.