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Customer experience infographic: brands aren’t engaging well with Brits

UK research report and infographic show ways in which consumers would prefer to be marketed to by brands.

 

Customer experience info graphic – 3radical

Organisations today are increasingly competing on the experience they deliver to their customers, says a report and customer experience infographic from 3radical.

To win, they must find new ways of engaging:

  • Their employees – giving them the information, tools and networks they need to be engaged and effective.
  • Their consumers – getting and keeping their attention over time.

3radical has developed a software platform, Voco, and set of built in best practices, that achieves top-level engagement by enabling business users to create relevant, real time interactive experiences and deliver them via existing digital channels – such as web, email, mobile app, social and chat.

Major brands including Azzuri Group, DBS Bank, Dell, British Land, Anytime Fitness and others are now successful in leveraging the Voco platform.

3radical has offices in the UK, US, Singapore and Australia. The customer service infographic here illustrates the latest UK research report that shows ways in which consumers would prefer to be marketed to by brands. Read more about the survey results, here:

Read the report: Brands – understand and deliver! What consumers really want is a better customer experience

 

 

 

 

Sally Hooton

By Sally Hooton

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!