Category: Marketing Automation

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Data Driven Channels Global Insight Marketing Automation

How Amazon’s weather personalisation tool spotlights a hot trend in marketing

weather personalisation tool

Clever PR tactic or high-level marketing strategy? Does this new weather personalisation tool highlight how innovative data analytics and personalisation can elevate consumer engagement? Personalisation is among the year’s biggest trends and a shopper’s experience is becoming as important as product and price, says Michelle Huff. With the right technology, personalisation can be integrated into any marketing strategy quickly and effectively.

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Categories
Data Driven Channels Global Insight Marketing Automation

Dos and don’ts of integrating CRM with marketing automation

Power your business ahead of your competitors – optimise data and communicate effectively with customers. Eric Gordon examines the dos and don’ts of successfully connecting and integrating CRM with marketing automation.

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