Author: Scott Stratten

Scott and Alison Stratten are the authors of ‘UnBranding – 100 Lessons for the Age of Disruption’ (published by Wiley, December 2017).
This is their fifth bestselling book together, which represent their thoughts on the changing world of business through their experiences of entrepreneurship. They say they were “put on this earth to remind the world that not all Canadians are passively polite”. And they add that businesses such as Walmart, 3M, Microsoft, PepsiCo and others “have been brave enough to want their advice”.

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Americas Canada Global Insight Strategy and Management

Branding, innovation and the ‘age of disruption’: the challenge of change

challenge of change

Digital innovation has led to countless changes in our modern world but, sometimes, accepting the challenge of change can be difficult. Authors Alison and Scott Stratten warn entrepreneurs and marketers not to be over-enthusiastic when it comes to harnessing the latest technology, because not everyone is quite ready to wholeheartedly embrace this ‘age of disruption’. The Strattens’ message is to look before you leap: analyse your data carefully, focus on loyalty and know your market first.

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