As MD of the DMA Talent team, Kate’s mission is to create a clear pathway to inspire young people to join the growing direct and digital marketing industry. She is passionate about educating and enabling the next generation of marketing talent with the skills they need to succeed. As part of the DMA Group, the Employability team creates links between education institutions, student and professional bodies, youth charities and employers to develop projects which improve the employment prospects of young people into marketing.
Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. Kate Burnett, MD of DMA Talent, discusses how its Neurodiversity Initiative is helping businesses to make adjustments that will help them to tap into this under-utilised and highly talented pool of people.