Demand for marketing professionals is increasing both on a quarterly and yearly basis, according to fresh statistics from one of the UK’s leading professional specialist recruiters.
Figures from the Robert Walters UK Jobs Index, which charts vacancy numbers posted to online platforms, confirm that the level of marketing vacancies expanded both year-on-year (up 8%) and between the first two quarters of 2014 (up 6%), together indicating a steady increase in employer demand.
Organisations in and around the Midlands have been the most active recruiters, generating nearly 15% more roles in the year since the second quarter of 2013.
The flow of marketing jobs is also strong in the capital, where the Jobs Index recorded a year-on-year increase of 8%.
Tim Gilbert, director of Marketing Recruitment at Robert Walters UK, said: “The Jobs Index results reflect rising investment and an appetite to hire as businesses seek to achieve new levels of growth. Echoing this trend is the rising number of marketing professionals attracting multiple job offers, underscoring the need for efficient recruitment processes to secure preferred candidates.
“While many employers have embraced the digital revolution, up-skilling staff or making new hires, the flow of digital marketing vacancies shows no sign of abating. Among discerning employers, the focus will be on recruiting for highly specialist or niche digital marketing roles to build up fresh layers of expertise.
“Furthermore, for many businesses, quality remains key, with many turning to experienced advisers or consultants to access marketers with the necessary skills or experience.”
