A new Arab Advisors Group survey of Oman’s Internet users revealed that around 19.4% of the adult internet users in the country buy products, pay for 
services or pay bills online through e-commerce.
The survey of internet users in Oman was conducted by the Arab Advisors Group between January and April, 2014 and revealed that around 19.4% of adult internet users in Oman buy products and pay for services and bills online. The Arab Advisors Group conservatively estimates the number of these e-commerce users to be around 180 thousand users.
The survey, Oman Internet Users and e-commerce Survey 2014, probed internet and cellular usage patterns, in addition to online games, e-commerce, online banking (e-banking) and e-government usage.
Mai Al-Zeir, Arab Advisors Group senior research analyst, said: “The survey revealed high adoption levels of mobile Internet; with 78.6% of Internet users reporting accessing the Internet through their mobile operators’ networks. The survey also revealed high smartphone adoption, with 96.5% of Internet users reporting owning a smartphone.”
The Arab Advisors Group survey questionnaire provides a focus on the following areas:
- General information on respondents and their households
- Internet usage
- Cellular services
- e-commerce
- Online banking (e-banking) services
- e-government services
The Arab Advisors Group’s team of analysts in the region has already produced more than 3,875 reports on the Arab World’s communications, media and financial markets.
