Oman’s internet users’ e-commerce spending on products and services exceeded US$69.5 million in 2013.

By / Sally Hooton / In In the News /

A new Arab Advisors Group survey of Oman’s Internet users revealed that around 19.4% of the adult internet users in the country buy products, pay for services or pay bills online through e-commerce.

The survey of internet users in Oman was conducted by the Arab Advisors Group between January and April, 2014 and revealed that around 19.4% of adult internet users in Oman buy products and pay for services and bills online. The Arab Advisors Group conservatively estimates the number of these e-commerce users to be around 180 thousand users.

The survey, Oman Internet Users and e-commerce Survey 2014, probed internet and cellular usage patterns, in addition to online games, e-commerce, online banking (e-banking) and e-government usage.

Mai Al-Zeir, Arab Advisors Group senior research analyst, said: “The survey revealed high adoption levels of mobile Internet; with 78.6% of Internet users reporting accessing the Internet through their mobile operators’ networks. The survey also revealed high smartphone adoption, with 96.5% of Internet users reporting owning a smartphone.”

The Arab Advisors Group survey questionnaire provides a focus on the following areas:

General information on respondents and their households
Internet usage
Cellular services
e-commerce
Online banking (e-banking) services
e-government services

The Arab Advisors Group’s team of analysts in the region has already produced more than 3,875 reports on the Arab World’s communications, media and financial markets.

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!