Tag: customer service

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Data Management Europe Insight Strategy and Management UK

Marketers grapple with the true costs of poor quality customer data

As more marketers work to zero-based budgets, the true costs of poor quality customer data are about to become clear. Jim Conning discusses latest research from Royal Mail that reveals the alarming price of dirty data.

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Artificial Intelligence Data Innovation Europe Insight Next Practice UK

Bring on the Chat Bots, say e-consumers

chat bots, marketing revolution,

Consumers regard Chat Bots as the key-holders to speed, unlocking immediacy and convenience in online services, survey reveals.

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