In the third part of this series, Andrew Seel, CEO, Qubist, examines how employee advocacy can successfully impact business performance. He also looks at how organisations can scale, track, measure and accurately report on the success of an employee advocacy programme for a long-term competitive advantage.
On Tuesday 24 February, the GMA will be welcoming international marketers to our world-famous Direct Margarita Party. Taking place on the eve of TFM&A 2015, this industry gathering is the place to be if you are visiting London in February to attend the show.
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