New event will gather B2B publishing, information and media industry to explore emerging trends
Business leaders, sales, marketing, content and technology executives from some of Europe’s biggest brands – including Centaur Media, the Financial Times, and Incisive Media – will offer insights on the changing face of B2B digital content during the Business Media Insights 2014 conference, held Wednesday October 22 at One Wimpole Street in London.
Business Media Insights 2014 is presented by the Information Industry Network – the European division of SIIA, the leading association representing the software and digital content industries.
As niche players and new disruptors enter the industry, ad revenues decline and even more emphasis is placed on paid content, B2B content providers must evolve. Business Media Insights will convene the information industry’s top minds and emerging innovators for unique perspectives on the most pressing issues facing media companies. Topics include the integration of data and content offerings (a discussion led by Financial Times CTO John O’Donovan), the shifting role of content professionals, evaluating acquisition targets, social media strategies for B2B success, and more.
For a complete schedule of events, click here.
Speakers include:
• Julie Carroll-Davis, vice-president, Global Content Alliances, Proquest
• Rob Chambers, managing director, Total Telecom
• Caroline Frost, global director of Learning and Development, Informa
• Helmut Graf, chief executive officer, VNR Verlag fur die Deutsche Wirtschaft AG
• Tom Hall, vice-president Strategic Partnerships & Technology Delivery, Growth Markets, Pearson
• Arno Langbehn, chief executive officer, B. Behr’s Verlag GmbH & Co. KG
• John O’Donovan, chief technology officer, The Financial Times
• Simon Middelboe, managing director, Centaur Media
• Justin Pearse, managing director, The Drum Works
• Tim Weller, founder and group chief executive, Incisive Media
