Author: Zheng Zhang

Zheng Zhang co-founded ad-tech company EnvisionX in September 2014 to address the need for a next generation marketplace, connecting buyers and sellers of global advertising products. Prior to founding EnvisionX, he was the global director of Product at StrikeAd by Sizmek. He also graduated from three top UK universities: University of Bristol, Imperial College and UCL.

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Data Driven Channels Global Insight Programmatic Advertising

Five ways to achieve easy advertising in the programmatic age

Zheng Zhang explores the evolution of the ad tech ecosystem and outlines key features of this programmatic era. He highlights the challenges many advertisers currently face when aiming to achieve secure and efficient ‘easy advertising’ and advises that specific, emerging technologies can be leveraged, to advance solutions and diversify the user experience in a highly saturated market.

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