Author: Michael Deane

Michael Deane works as a marketing executive for a mid-sized digital marketing company, specialising in content marketing and doing a lot of keyword research. He is also the editor of Qeedle, a small business hub he runs with a couple of friends. Although not a fan of social media, you can find him at @Qeedle_ – where he is by no means a regular.

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Data Strategy Global Insight Strategy and Management

Big data versus old data – is it time to look back?

big data old data

Take another look beyond the ‘big’ at your historic, ‘old’ data – you might be surprised to see how well it can be leveraged to take your marketing campaigns onto another level. Michael Deane has tips to show how better results can be achieved.

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