Jeremy Wood has more than 19 years’ experience in marketing, including holding several regional and global leadership roles in Canada, US, and Australia. Prior to his role at Hootsuite, he was the senior director of Product Marketing at Box. Earlier, he ran the Global Marketing Organisation at Xero, and spent more than eight years at Google both in APAC and in the US. Wood also ran Dizzynet Solutions, a full service digital marketing agency, for seven years based in Toronto, Canada, where he was the founder and managing director.
Marketing automation is being used increasingly to allow the social media team to focus on the quality of the marketing creative, targeted at the right audience, says Jeremy Wood, who champions end-to-end management as the ideal social ladder to reach the dizzy heights of customer engagement and insight.