Author: Daniel Kennedy

Daniel Kennedy leads a team of analysts & consultants at Cheetah Digital who provide insight and drive the strategic direction of clients from a wide range of industries. He has 12 years’ experience in digital marketing: prior to Cheetah Digital, he was European Head of Digital at Stanley Black & Decker and in Sony Europe’s digital marketing team.

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Big Data Data Innovation Europe Global Insight UK

Data usage & personalisation: when Big Data gets creepy

data usage , age of data driven marketing article

Wonderfully convenient or a bit too close for comfort: when does personalisation and detailed data usage become just a bit too personal? And how on earth can marketers tell when their carefully crafted messages are actually creeping their targets out? It was the subject that was under discussion at a masterclass in London recently. Here’s what the experts had to say about walking the tightrope between too much and too little:

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