Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, branding and direct response mechanism. Adam Williams discusses use of Facebook as part of a DM campaign.
More and more digitally-minded customers are interacting with companies through social media sites – particularly Twitter – providing valuable information in their tweets. Businesses that do nothing to analyse their social media engagement are missing valuable opportunities to provide reactive and proactive customer service. Richard McCrossan explains how businesses can address this customer service blind spot by using social analytics – and the beneficial impact this can have on customer retention.
European online retail sales are set to increase at 11% a year until 2017 (according to Forrester Research). With no end in sight to the growth of e-commerce, more people than ever will launch online businesses, says Pablo Pastega. Here, he tells why and how to reach your online goal – in four easy stages.