CRM chiefs have delivered a cry for help over the soaring levels of customer complaints, claiming that they simply do not have the resources to deal with rising consumer expectations. In a survey launched by Lithium Technologies to coincide with National Customer Service Week, almost a third (31.2%) of CRM managers believe their biggest weakness…
The claims, made by Professor Andrew Ellis of Aston University’s School of Engineering & Applied Science, will come as a further blow to the digital ad industry, which has been under close scrutiny of late.
He reckons that current technologies will reach their limits within the next eight years, and without radical developments and rapid deployment of alternatives, capacity will be unable to match increasing demands.
Professor Ellis, who was speaking at the recent Lightfest 2015, said: “Demand for internet capacity keeps soaring, and we’re now reaching the point where it’s increasingly difficult to stay ahead of that demand using current approaches.
“It’s incredible we’ve managed to stay ahead this long, but now researchers are finding they just cannot fit much more data down traditional fibre optic lines.
Ellis added that unless costs are increased by deploying more fibres, there will need to be radical changes to the way data is used and distributed if the capacity crunch is to be overcome.
“We should start having the conversation now – are consumers willing to accept higher charges for increased bandwidth or can we be more considered about the capacity we consume? Will we lay additional cables, or will we look to the likes of Netflix to help us manage demand?” he added.
James Rosewell discusses mobile as a revenue stream and the difficulties surrounding websites and device detection.
Eight in 10 marketing professionals say they have to multi-task more in their working lives than two or three years ago, as social media demands multiply Nearly half of marketing workers have developed strategies to cope with technological distractions and retain their focus – more than any other job sector Marketing industry loses 44 million…
Study shows timely discounts or free shipping can dramatically reduce shopping cart abandonment among online shoppers. Four out of ten online shoppers in the UK abandon their shopping carts 50% of the time or more before they complete a purchase. This represents hundreds of billions in merchandise and a significant loss of potential revenue for…
What are the rules on copyright and what can businesses do to try to avoid claims of copying? Michelle Ward has some answers.
The London School of Marketing has looked into the value of ‘Brand Beckham’ and found it to be worth an estimated half a billion pounds. As the Beckham family make waves across a multitude of industries, experts estimate that the value of brand Beckham is now at almost half a billion. Specialists at the London School…
Personalisation is no longer optional for retail companies that are serious about future-proofing their online strategy, according to findings in a new white paper by digital performance agency, Found.
Specifically, with the widely anticipated slowdown in ecommerce growth predicted over the coming years, getting the right content, to the right people, at the right time has never been more important for online retailers looking to achieve increased sales and conversion rates as well as heightened customer loyalty and long-term spend. However, it’s clear there’s a long way to go before the industry fully realises the potential of personalisation, with Econsultancy alone revealing that while 96% of retailers believe personalisation makes good business sense, only 6% have a plan in place to actually use it.
Tina Judic (pictured), managing director of Found, said: “As an industry, we are now moving away from static, heavily-scheduled campaign planning and delivery, to instead embrace more instant and agile activity which enables more intuitive response to customer need. And it’s the need of this now always-on consumer that is the driving force behind this major shift.
“With growing numbers of consumers expecting, and deliberately looking for, more relevant and tailored customer experiences, irrespective of device, time or location, it’s clear that personalisation is no longer optional for any business looking to maximise all that digital has to offer.”
Found’s white paper lifts the lid on the current resurgence of customer expectation for more personalised relationships with their favourite brands and explores the technology, approach and the impact of personalisation for businesses focused on brand stand-out as well as return on investment. Written in conjunction with personalisation specialists, Monetate, the study equally dispels any misconceptions over how personalisation works and gives practical advice into how it can be integrated into existing marketing campaign strategies.
Personalisation is now a key consideration for any business and the white paper – Personalisation: Future-proofing your Ecommerce Strategy – shows how one-size-fits-all marketing is fast becoming a thing of the past. It also reveals how once over-protective privacy shields appear to be coming down with more and more consumers realising the benefits of sharing their data to receive more relevant products and services.
Many people claim that email marketing is dead – though what these naysayers fail to recognise is that, in fact, the nature of email marketing has changed.
Following the launch this summer of Eircodes, the Republic of Ireland’s new postal addressing system, an enhanced Eircode dataset has been released by the allmapdata team at Mapmechanics, including map co-ordinates for all addresses plus free boundary data for principal post towns. Mapmechanics is a specialist in UK and worldwide mapping, business and demographic data,…