Categories
In the News

Globalisation is recovering from financial crisis – report

Detailed analysis of the state of globalisation around the world has been released by global logistics firm DHL, in its third edition of the Global Connectedness Index (GCI). The latest report shows that global connectedness, measured by cross-border flows of trade, capital, information and people, has recovered most of its losses incurred during the financial crisis.

In particular, the depth of international interactions – the proportion of interactions that cross national borders – gained momentum in 2013 after its recovery had stalled in the previous year. Nonetheless, trade depth, as a distinct dimension of globalisation, continues to stagnate and the overall level of global connectedness remains quite limited, implying there could be gains of trillions of US dollars if boosted in future years.Globalisation recovers (DHL) WEB

Frank Appel, CEO, Deutsche Post DHL, said: “In the aftermath of the financial crisis, globalisation has increasingly come under pressure and international trade negotiations face growing resistance. In this environment of uncertainty, the DHL Global Connectedness Index offers a comprehensive, fact-based understanding of globalisation and demonstrates the huge potential for countries to further increase their connectedness. I am convinced that a prosperous world needs more, not less integration.”

The DHL Global Connectedness Index 2014 documents the substantial shift of economic activity to emerging economies that is pushing the world’s economic center of gravity eastward. Emerging countries are now involved in the majority of international interactions whereas before 2010, the majority of international flows were from one advanced economy to another. Notably, the ten countries where global connectedness increased the most from 2011 to 2013 are all emerging economies, with Burundi, Mozambique and Jamaica experiencing the largest gains.

Advanced economies have not kept up with this shift. This suggests they may be missing out on growth opportunities in emerging markets.

Professor Pankaj Ghemawat, co-author of the report and internationally acclaimed globalisation expert and business strategist, said: “Counteracting this trend would require more companies in advanced economies to boost their capacity to tap into faraway growth.

“This is particularly evident in light of the fact that a decades-long trend toward trade regionalisation has gone into reverse.” In fact, the GCI 2014 reveals that every type of trade, capital, information and people flow measured has expanded over greater distances in 2013 than in 2005, the report’s baseline year.

The 2014 Index Results

In addition to a comprehensive overview on the state of globalization, the 2014 report also provides detailed insights into the connectedness of individual countries and regions. The Netherlands retained its top rank as the world’s most connected country and Europe is once again the world’s most connected region. All but one of the top 10 most globalised countries in the world are located in Europe, with Singapore as the one standout.

North America is the second most globally connected region and leads on the capital and information pillars, with the United States as the most connected country in the Americas. Overall the US is ranked 23rd place out of the 140 countries measured by the GCI. The largest average increases in global connectedness from 2011 to 2013 were observed in countries in South and Central America and the Caribbean. Middle East and North Africa was the only region to experience a significant decline in connectedness.

 

Categories
In the News UK

New online resource for the data protection community

Opt-4, the data protection and permission marketing consultancy, has launched a new online service for the data protection community Layout 1called The Data Protection Network.

The Data Protection Network (DPN) has been developed to provide dedicated expert opinion, thought leadership, quality resources and learning materials to both experts and non-experts in the field of data protection and privacy.

The new platform can be accessed at: www.dpnetwork.org.uk and registration is open to anyone with an interest in data protection. With a newly assembled governance board of industry experts on hand, the site promises to deliver a wealth of materials and practical resources. Data Protection Officers (DPOs) and those handling personal data will be able to learn about the law, apply their knowledge and comply with the requirements.

Chairman of the Governance Board, Robert Bond – partner and Notary Public at leading law firm Charles Russell Speechlys – welcomed the new resource: “This is an exciting time in the development of privacy law. The draft European Data Protection Regulation will require Data Protection Officers to have a thorough understanding of the law and its implications. DPN will provide practical advice and keep DPOs updated on changes as they happen.”

All of DPN’s resources are written, developed and edited by experts in the data protection and privacy field and the library is packed with the tools DPOs need to craft quality policies and establish solid processes that govern good data protection practice.

Rosemary Smith – DPN co-founder – said: “The Data Protection Network has been established in the belief that those who are responsible for data protection and privacy are not necessarily lawyers or experts, they may just have been handed the baton and asked to make a difference.”

Jenny Moseley – DPN co-founder – added: “Our mission is to empower talented individuals and give them the tools they need to master data protection. The website will be supplemented with webinars and events”

For more detail about the DPN and to become a member, visit: www.dpnetwork.org.uk/membership

Categories
Asia-Pacific Europe France In the News Italy Philippines Spain UK

New European digital campaign to promote Philippines

The Philippines Department of Tourism (PDOT) has announced a new campaign to further promote the Philippines through digital and social media platforms.

The campaign, launched by the GTI (Global Tourism Interface) Network – a group of marketers from around the world – across France, Italy, Spain and the UK, will aim for an increase in tourists from each of the destination markets.Visit the Phillipines (WEB)

Each market will utilise a digital press office and creation of individual social media pages –Facebook, Twitter and Instagram to engage with a wider audience. The strategy will also encompass blogger relations in order to reach key influencers in the travel, food and lifestyle sectors.

There will also be blogger press trips to further increase online presence. This will include an inaugural ‘Jeepney Roadtrip’ where an influential vlogger from each market will endeavour to reach the Philippines in a Filipino Jeepney, an iconic vehicle of the islands.

Other activity includes the placing of Facebook advertisements and co-branding with relevant trade partners in each market. Additionally, the campaign will be engaging the travel trade on joint-promotional activities to drive point-of-sale and actual bookings to the Philippines.

Philippines Tourism Promotions Board, chief operating officer, Domingo Ramon Enerio, said: “We know that many people research their holidays online now and we want to target our possible customers and give them the best and most up-to-date news about our islands. Additionally, we love the idea of visitors taking their own images and sharing them with other followers of our channels.

“We also look forward to working with bloggers whose honest accounts of their travels give their subscribers and followers great pleasure and provide lots of source information and tips for travellers to inspire their research.”

Visit: www.itsmorefuninthephilippines.com

Pictured are:
Back Row: Blaise Boresee, Interface Tourism Group France; Serena de Valle, Interface Tourism Group Italy; Chris Pomeroy, Interface Tourism Group Spain; Amanda Hills, Interface Tourism Group UK.

Front Row: Marie Venus Tan, officer in charge, Department of Tourism, Europe; Gael de la Porte, Interface Tourism Group, France; Domingo Ramon Enerio, chief operating officer, Tourism Promotions Board (TPB); assistant secretary Eugene Kaw, Philippines Department of Tourism.

Categories
In the News

Indifference, more than ambivalence, is now the bigger threat to mobile ad growth.

A new throws light on mobile advertising: BuzzCity has released its latest quarterly study into the mobile internet, including a spotlight on mobile users’ attitudes to advertising.  The report quizzed 5,100 people across 25 countries betweenKF Lai (web)

September 11 and October 2, 2014.

Despite a quarterly softening of mobile advertising, the report notes a 24% Y-on-Y growth of mobile advertising compared to 2013.

Attitudes towards advertising

The report also highlighted the outcome of a study on the mobile surfers’ attitudes towards advertising. Unsurprisingly, the study notes the influential role digital media now has on consumers. Among traditional media, TV appears to have retained its position as an influencing media on par with the Internet, mobile and online videos among a quarter of mobile surfers.

Among the findings are the mobile surfers’ mixed feelings towards advertising – just as many have positive (60%) views of advertising as they do negative (59%). But, despite their ambivalence, 77% of mobile surfers claim to use advertising to make purchasing decisions. Nearly 1 in 4 (21%) use advertising for purchasing decisions daily, nearly  1 in 5 use advertising to make purchases weekly and a quarter overall  (25%) feel advertising is informative.

KF Lai (pictured), CEO of BuzzCity, said: “The mixed feelings mobile users have towards advertising indicates their high expectations as connected consumers.

“If there is a threat to mobile advertising it will be advertisers’ indifference to the consumers’ wants. Advertisers can no longer afford to work digital channels as independent media but as an integrated digital approach across devices.”

The findings reveal that consumers have high expectations of advertising and feel that they see the same ad too often (35%) and that there are too many ads (34%). 22% feel that the ads they see are not relevant.

The report recommends that advertisers should not stop at just measuring performance but also develop engagement metrics relevant to their service. Advertisers must look beyond banner advertising to other rich media and video formats to deliver their message.

For more insights, click here. 

Categories
In the News

Indifference, more than ambivalence, is now the bigger threat to mobile ad growth.

A new throws light on mobile advertising: BuzzCity has released its latest quarterly study into the mobile internet, including a spotlight on mobile users’ attitudes to advertising.  The report quizzed 5,100 people across 25 countries between September 11 and October 2, 2014.

Despite a quarterly softening of mobile advertising, the report notes a 24% Y-on-Y growth of mobile advertising compared to 2013.

Attitudes towards advertising

The report also highlighted the outcome of a study on the mobile surfers’ attitudes towards advertising. Unsurprisingly, the study notes the influential role digital media now has on consumers. Among traditional media, TV appears to have retained its position as an influencing media on par with the Internet, mobile and online videos among a quarter of mobile surfers.

Among the findings are the mobile surfers’ mixed feelings towards advertising – just as many have positive (60%) views of advertising as they do negative (59%). But, despite their ambivalence, 77% of mobile surfers claim to use advertising to make purchasing decisions. Nearly 1 in 4 (21%) use advertising for purchasing decisions daily, nearly  1 in 5 use advertising to make purchases weekly and a quarter overall  (25%) feel advertising is informative.

KF Lai (pictured), CEO of BuzzCity, said: “The mixed feelings mobile users have towards advertising indicates their high expectations as connected consumers.

“If there is a threat to mobile advertising it will be advertisers’ indifference to the consumers’ wants. Advertisers can no longer afford to work digital channels as independent media but as an integrated digital approach across devices.”

The findings reveal that consumers have high expectations of advertising and feel that they see the same ad too often (35%) and that there are too many ads (34%). 22% feel that the ads they see are not relevant.

The report recommends that advertisers should not stop at just measuring performance but also develop engagement metrics relevant to their service. Advertisers must look beyond banner advertising to other rich media and video formats to deliver their message.

For more insights, click here. 

Categories
In the News

Half of consumers will order Christmas gifts online just days before the 25th

Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to the latest eCustomerServiceIndex results from eDigitalResearch and IMRG.Computer keyboard with Christmas keys

The results mark the need for retailers and couriers to ensure that they have a reliable distribution process in place that will guarantee deliveries for last minute ordering.

When asked what date they would happily place an online order on and still feel comfortable that it would arrive in time, the majority of consumers (53%) said Wednesday 17th December or before. However, 32% of online shoppers feel that they would be able to place an order up until Saturday 20th for it to still arrive.

Year-on-year comparisons reveal an increase in consumer confidence surrounding Christmas deliveries. In 2013, just 34% of online shoppers felt willing to risk placing an order online with less than a week to go until Christmas day compared to this year’s 47% – a rise of 27% in just 12 months, representing a change in consumer expectations of delivery.

However, around 1 in 5 (18%) of consumers have placed online orders for gifts in the past only for them to not arrive in time for Christmas Day, despite the majority (91%) having felt that they placed the order with plenty of time to spare. Of those that have missed out of the gift of giving due to undelivered items, almost half (41%) blame retailers for the failed delivery, while another 14% place the blame firmly on couriers and the Royal Mail respectively.

Derek Eccleston, commercial director at eDigitalResearch, said: “Our latest consumer results indicate the need for retailers and their courier partners to have a comprehensive logistics strategy in place this Christmas. Year after year, we’ve seen retailers increasing push their last ordering dates closer to Christmas Day itself and it’s important for retailers to ensure that they see through on these promises.

“However, it’s not just about the operational side of things. Properly managing situations and responding promptly when things do go wrong with deliveries – such as ao’s strategy of providing takeaway to customers should an oven not arrive on time – will be key for retailers in ensuring that consumers are not left frustrated and disappointed this Christmas.”

Andrew Starkey, head of e-Logistics at IMRG, added: “The increase in the proportion of shoppers willing to place orders within a week of the big day is testimony to the confidence they now have in online delivery.

“As we enter the peak e-retail trading period, the percentage of orders delivered in the timescale promised is running at its highest level for 2 years, and with more pre-delivery advice and Click and Collect solutions available the carrier industry is pulling out all the stops help retailers deliver Christmas ‘on time’.”

ENDS

Survey Information

The eCustomerServiceIndex (eCSI) survey of 2,012 online shoppers was conducted between 3rd and 7th October 2014 using a nationally representative sample from a consumer omnibus panel.

Media Contacts

Media Contacts

IMRG

eDigitalResearch

Rebecca Bryant

Liana Vickery

Tel: +44 (0) 203 696 0992

Tel: +44 (0) 1489 772920

Email: Rebecca.Bryant@imrg.org

Email: liana.vickery@edigitalresearch.com

Web:www.imrg.org

Web: www.edigitalresearch.com

About IMRG

IMRG (Interactive Media in Retail Group) is the UK’s industry association for e-retail. Formed in 1990, IMRG is setting and maintaining pragmatic and robust e-retail standards to enable fast-track industry growth, and facilitates its community of members with practical help, information, tools, guidance and networking. The strength of IMRG is the collective and cooperative power of its members. www.imrg.org

About eDigitalResearch

eDigitalResearch help businesses to grow by providing bespoke insight programmes designed with passionate researchers, technical specialists and graphic designers all under one roof. We work closely with clients to deliver a range of insight solutions including Customer Experience Management, Voice of the Customer feedback and Multichannel consumer insight, as well as flexible insight and technology partnerships options.

Rebecca Bryant

IMRG | Content and Communications Manager | 2 Ching Court | 49-53 Monmouth St | Covent Garden | London | WC2H 9EY

Telephone: 0203 696 0980 | Web: www.imrg.org | Email: press@imrg.org | Twitter: imrgupdate

LinkedIn: IMRG eCommerce Network

Disclaimer:

Printing emails is wasteful. This email and any attachments are confidential and intended for the addressee only; please do not forward to any third party. If you are not the named recipient, you must not use, disclose, reproduce, copy or distribute the contents of this communication. If you have received this in error, please contact the sender and then delete this email from your system. Although IMRG have taken steps to ensure that this email and attachments are free from any virus, we advise that the recipient should ensure they are virus free.

To Unsubscribe from all IMRG communications Click Here

Categories
Asia-Pacific In the News MENA

Specialist communications professionals ‘in high demand across Asia’

Corporate expansion plans and a focus on staff retention are driving greater demand for niche communications professionals and PR agencies Public conceptacross Asia, according to new research from VMA Group.

The specialist corporate communications recruiter’s report – The Pulse – found that the number of specialist internal communications professionals and PR agencies have risen in the last year, as companies look to retain top talent and maintain a competitive position, the Mastering Communication Program for Leaders has seen a significant increase on signups for their course. Now in its second year, The Pulse provides a holistic view of the corporate communications market in Asia based on insight from over 400 corporate communications professionals in the region.

Rise of internal communications professionals

According to the latest data, this function has become much more important: 59% of respondents stated that they belong to a dedicated IC team within their company, and nearly half (45%) see themselves as specialists working primarily on internal communications.  A third of respondents reported that they now operate in a standalone IC function.

Katrina Andrews, director of VMA Group Asia-Pacific, said: “Organisations across Asia are looking to increase staff retention and engagement and internal communications teams will play a huge role in achieving this. It’s encouraging to see the rise in standalone IC functions. As any communications expert will recognise, employees require a different engagement strategy than other audiences, so this growth of dedicated resources shows a real commitment from businesses in the area to better communicate with internal stakeholders.”

Growth of the PR agency

The research also revealed that there has been a growth in PR Agencies over the last 12 months. In last year’s report 69% predicted that consultancies would grow in 2014. The latest results revealed that these expectations have been met, with this group experiencing the biggest rise in teams for 2014. Interestingly, 70% of respondents are now predicting a further rise in 2015.

Andrews explained this rise:

“With the economy in Asia continuously strengthening, many businesses are now investing in a PR agency to support company growth, so it’s perhaps unsurprising to see the number of PR agencies increasing. The predicted rise is an encouraging reflection of the positivity expected over the next year.”

Other key findings

In other findings, media relations was the resource with the highest level of advocacy from senior leaders, with 92% reporting that senior leaders are either key advocates or supportive of the function.

From the candidate perspective, only 10% of respondents found their new role through internal promotion, a 3% decrease on 2013 figures. Benefits were compared to last year’s Pulse report, with 4% of respondents reporting an increase in pensions contributions but 19% seeing a decrease in flexible working arrangements since 2012.

 

 

 

 

 

Categories
In the News UK

UK adspend grows at fastest rate since 2010

Data just released by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014.

Growth of 8.5% year-on-year (reaching £4,515mn for the quarter) was the highest since Q3 2010.

Across the first half of 2014, total UK adspend rose by 6.3% year-on-year, leading to an upwards revision to the full year forecast to 6.4% (up 0.4pp from July’s forecast) and 6.5% for 2015 (down 0.2pp from July’s forecast).

Tim Lefroy (pictured), chief executive at the Advertising Association, said: “Growth at twice the rate of UK GDP is quite a headline, but the real story is of digital and creative leadership in e-commerce. As the Eurozone wobbles, it’s a reminder that our consumer economy is central to the UK’s economic narrative.”Tim LeFroy (AdAssoc chief exec)

Q2 performance was boosted by double-digit growth for TV, radio and internet and coincided with GfK’s UK Consumer Confidence Index moving back into positive territory at the end of June. Having declined for 21 of the previous 23 quarters, recruitment advertising has now registered three consecutive quarters of growth and was up 5.8% YOY for Q2 2014.

Categories
Americas Asia-Pacific Europe In the News Latin America UK USA

Digital marketers recognise the benefits of cross channel marketing, but struggle to implement

Research demonstrates need for better understanding of key techniques, such as data integration

Marketers are aware of the power of cross channel marketing in reaching customers, but many are not yet taking full advantage of the technique.

So says research from Experian Marketing Services and Forrester Consulting, who conducted a global study of 428 digital marketing businesses in the UK, Europe, North America, Asia Pacific and Latin America, The poll identified varying levels of technology adoption and cross channel marketing success across markets, with technology issues still a major hurdle in implementation.

Commenting on the results, Simon Martin (pictured), managing director of Digital at Experian Marketing Services, said: “This report makes it clear that marketers understand the importance of cross channel marketing in taking customer relationships up a level, but still need guidance to make it work. Customers today are much like teenagers at university – they only want to hear from you at a time that is convenient to them, and when they need something. Data linkage across channels allows marketers to better assess when this time might be, which allows them to deliver the right message to the right customer, at the right time.”Simon Martin (WEB)

Additional findings from the research include:

  • Email is still a stalwart: 97% of respondents use email today and 65% have used it for at least three years. Email maturity has not discouraged investment, either, as it is still growing at 8% compound annual growth rate
  • Marketers struggle to integrate channels, with even a mature channel such as email only being integrated with search retargeting by 54% of respondents
  • On average, any two channels are integrated by only 45% of respondents
  • Few marketers harness the potential of customer data: only 24% are able to merge contextual data into a single, shared and real time cross channel view of the customer
  • Marketers in EMEA are behind their counterparts in using targeted display, with 80% agreeing that they make use of the technology compared to a global average of 97% (with all US digital marketers surveyed using the technology)
  • Sophisticated email marketers demonstrated significantly higher rates of data-usage best practices, which was twice as much as the average respondent
  • Practices among marketers in Asia-Pacific (APAC) countries demonstrated the highest prevalence of this mature use of customer data at 36 per cent, with China leading the pack at 47 per cent. APAC also led other regions in overall cross-channel marketing maturity
  • Seventy-five per cent of marketers that Forrester Consulting identified as ‘sophisticated marketers’ use data in real time

“Marketers must realise that the consumer cycle has changed with the advent of new shopping channels as well as expectations of excellent personalisation and service in interactions with brands”, continued Martin. “The sales funnel does not exist as it did before – marketers need to consider relationships in terms of customer need, not marketing action. The reward is increased loyalty, spend, and a better relationship with the customer full stop.”

Categories
In the News UK

Get ready for polarised customer service to deal with generational split

A new survey from customer communications expert Enghouse Interactive, polling the views of more than 2,000 adults across the UK, has revealed a stark generational divide Enghouse-Logo---300x300when it comes to consumers’ likes and dislikes in engaging with businesses and brands.

Nearly three times more 16-24 year-olds (46%) than 55 and overs (16%) claimed that a brand’s ability to engage with them via social media was important to them. And while just 9% of respondents in the 16-24 age bracket said engaging with a brand using online communications was not important to them at all, that figure rises to 41% among the 55+ category.

Jeremy Payne, International VP, Marketing, Enghouse Interactive, said: “Our survey findings are polarised around age.

“The lesson is that a one-size-fits-all approach simply doesn’t work in today’s complex market; businesses need to know their customers and deliver customer services tailored to their needs.

“If your business model is predominantly online or you’re marketing to a young audience, you’ll want to offer social media engagement,” he added. “If you are mainly engaging with older consumers you should focus on traditional channels. And if your market is a mixture of both, you’ll need a broad solutions offering, encompassing traditional voice-based telephony and the latest online solutions.”

Customer service via email preferred

The research also revealed a split in the way the public use different communications methods. Email was the preferred method of business engagement with nearly half of respondents (46%) referencing it, almost 12 times the proportion citing social media (4%).

While the social media revolution may be dramatically changing the way we communicate with each other, when it comes to engagement with brands, a social takeover appears to be some way off. The majority of respondents (54%) to have claimed that it is not important that the brand they are dealing with can engage with them over social media. This finding should give any business basing customer service solely on channels such as Twitter and Facebook food for thought.

Yet, when it came to actions taken as a direct result of poor customer service, a significantly larger proportion (17%) said they would spread the message on social media than via email (11%).

“We are increasingly seeing social media being used as a tool to share experiences, typically bad ones, of customer service but it’s not being used as much for problem resolution,” added Payne. “Email continues to score much more strongly for the latter application. The reasons are clear. It’s more direct. It offers the advantage of providing a clear audit trail, with time/date stamp evidence, so consumers can gather all the evidence they need in the event of a protracted dispute.”

The age split came to the fore again in assessing an individual’s preferred method of engaging with a business or a brand. Among the 55 and over age range, email is the preferred communications option with more than half the sample (52%) favouring it. However, among 16-24 year-olds, it is only the fourth favourite option, referenced by just 17% of the group and therefore trailing behind smartphone (25%), self service via company website (23%) and social media (18%).

Whatever the preferred interaction method, the public prizes customer service highly when it comes to buying from a brand. 42% said they usually or always based their decision to buy solely on the organisation’s reputation for customer service, rising to more than half (52%) of 16-24 year-olds.

“This emphasis on customer service underlines once again just how important it is for organisations to protect their reputation and focus on customer satisfaction,” continues Payne. “With the ongoing move to cheaper digital self-service channels for customer service, which are typically much cheaper to run, many businesses are making savings.  The savvier amongst them are reinvesting that money to ensure that when people do need to speak to staff directly, they can get connected into the business and access somebody equipped with the relevant knowledge to solve their problem.

“After all, businesses need to have a strategy in place that allows them to respond proactively to the kind of polarisation in customer preferences that this survey shows up so clearly. And that means they need to know what interaction methods their customers like and be prepared to provide them with a service that delivers just that.”