ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.
The guide presents details about the phenomenon of ROBO and how it can impact your marketing.
Download the report to discover:
- What ROBO is
- How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
- Exclusive ROBO stats
- Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
- How to calculate your ROBO multiplier
- How much in-store impact your consumer-generated content could be delivering.
- What ROBO means for marketers
- 3 steps to making the most of ROBO opportunities.