Consumer retention – the GMA has partnered with Demand Exchange to bring you this latest report from Yieldify.
We marketers love and are driven by customer acquisition – the art of acquiring new traffic, new buyers, new social media fans, new email subscribers and so on. Thus, marketing strategies tend to lean towards acquisition rather than retention.
But are we missing a trick? The probability of selling to an existing customer is 60-70%, therefore it does make sense to invest in retention to boost those numbers, the ones that really matter – sales. So how can marketers engage with these customers to boost their loyalty?
Download this guide to glean actionable advice and learn the tactics you need to acquire in order to maximise your customer loyalty strategy. The report also reveals best practice examples from a range of industries.