How consumer-generated content is changing shopping behaviour online and in stores

This guide – brought to you by GMA partner Demand Exchange for Bazaarvoice – covers everything you need to know about the state of consumer-generated content (CGC), from the changing way consumers make high-value purchases, like automobiles, to how they select food retailers and financial services.

You’ll get the most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.

Download your copy of the latest edition of The Conversation Index to learn:

• How you can capture new market share by planning for seasonal spikes in CGC
• How ‘Write a Review’ campaigns are impacting email click-through rates
• How mobile device usage is changing shopping habits among 25-34-year-olds
• Why customer service issues in CGC can make or break a deal for financial service brands
• How some food & beverage retailers have seen a 73% lift in conversion when using CGC