Are you among those marketers who find CRM systems an administrative burden? If so, then it's probably time to upgrade. Richard Hillman believes that predictive analytics are one of the key features which will help transform your CRM experience for the better.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!