Waffles may have a place at the breakfast table, but they have no place in your copy. Especially in the first paragraph! Drayton Bird offers childishly simple advice that we adults too often overlook.
Rosser Reeves was an advertising titan from a dim and distant past. The late great Herschell Gordon Lewis reveals the timeless lesson all direct marketers should learn from him. (Note: this article is an excerpt from our eBook featuring a collection of Herschell's works.)