The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
Despite all the buzz around using beacon technology, there are more effective ways to drive customer engagement and add value to a business. So, how can marketers prepare for the new frontier of customer engagement in 2017?
Where is the marketers’ Holy Grail? It’s in listening to customers, collecting and analysing their data and then acting on any insight that provides a business case for improvement. Plus, you need internal ambassadors and . . .