Insight for Data Driven Marketers - The Global Marketing Alliance

8 min read

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6 key considerations for choosing your event marketing technology

29^th Oct 2018 / By Simon Daniels

Every organisation has its own particular requirements when it comes to managing the event marketing process - and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?

7 min read

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GDPR: learning lessons from the ICO's first enforcement notice

29^th Oct 2018 / By Fiona Salmon

It's been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.

6 min read

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From green tea to cannabis lattes: how to predict consumer demand using social data

22^nd Oct 2018 / By Mel Dixon

Thanks to big data, automation, and machine learning; predicting trends is becoming an increasingly scientific pursuit. At this year's Festival of Marketing, Richard Maryniak from Black Swan Data provided an insight into how they've been using social data to predict consumer demand in the food and drink sector.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing