In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!
The ability to harness data is the foundation for ever-more personalised marketing - and it lies at the heart of what being 'data-driven' is all about. Babatunde Khalidson focuses on four key personalisation opportunities provided by data - as well as the challenges that need to be overcome. He begins by looking at three-tier granularity...