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Ditching social media, the risk of playing it safe & AI-driven content

8 min read

16582361

Ditching social media, the risk of playing it safe & AI-driven content

07^th Dec 2021 / By Mel Dixon

The latest insights and innovations from the world of marketing. Includes analysis of the decision by cosmetics brand Lush to vacate social media, examines why playing it safe is not the safe option, and test-drives the latest automated writing tool.

In / Best practice

4 min read

19942002

The best copywriter who ever lived

07^th Dec 2021 / By Drayton Bird

Drayton Bird presents an example of persuasive writing from a man he describes as the best copywriter ever.

In / Best practice

7 min read

15251795

Get insight ready! How to clean data in 7 steps

18^th Nov 2021 / By Mel Dixon

We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.

In / Best practice

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Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing