Insight for Data Driven Marketers - The Global Marketing Alliance

7 min read

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Priceless (and quirky) advice from the copywriter who changed my life

28^th Jul 2021 / By Drayton Bird

Copywriting great Drayton Bird recalls one of the finest talks on copywriting he's ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it's full of wit and wisdom which is just as relevant today - even if the mediums have evolved. Take away just one lesson and you're sure to benefit.

6 min read

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How to develop brand identity in a fast-moving digital marketplace

15^th Jul 2021 / By Mel Dixon

Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time...

2 min read

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From jargon-heavy to sales-worthy...

14^th Jul 2021 / By Herschell Gordon Lewis

Herschell Gordon Lewis tells the story of how he transformed a technical product description into something rather more attractive. He really grabbed this one by the lion's mane!

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing