The best copywriter who ever lived
/ By Drayton Bird
Drayton Bird presents an example of persuasive writing from a man he describes as the best copywriter ever.
Get insight ready! How to clean data in 7 steps
/ By Mel Dixon
We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.
Diagnosing "diarrhoea of the fingertips"
/ By Herschell Gordon Lewis
Herschell Gordon Lewis lays waste to so-called experts who use obfuscation to peddle the obvious. A useful reminder to marketers and PR professionals who may fall into the trap of putting the business need before the publication's (and by extension, the reader's).